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Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast

Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!

Connect, Engage, Inspire is the channel that online entrepreneurs tune into to learn how to build an engaged audience that connects with their humanity, and drives their business to success. The show is tight, information packed, and always leaves listeners with actionable and implementable tips and takeaways on topics ranging from Digital, Internet, and Social Media Marketing, to Content and Inbound Marketing, to Email Copywriting and SEO, to Branding and Buzz, to Entrepreneurship and Business Management. The podcast is led by Danny Iny, the creator of Firepole Marketing and co-author (with Guy Kawasaki, Mitch Joel, Brian Clark, and many others) of the best-selling marketing book Engagement from Scratch! Firepole Marketing started in 2011, and in just the last few years has grown to a million dollar business that leads a movement of entrepreneurs on a mission to do something amazing for themselves, for their families, and for the world - and the Connect, Engage, Inspire podcast will help you to do the same.

Archived from iTunes at https://itunes.apple.com/us/podcast/connect-engage-inspire-danny-iny-firepole-marketing/id731073986. Items in this collection are restricted.

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Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Sep 15, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Ever wonder what Jeff Goins and Leonardo da Vinci have in common? Jeff calls it the Portfolio Life, and it's nothing so simple as where you invest your money. Instead, it's where you invest your money, your time, and your life. Today, Jeff and Danny talk about how the shift in the business world has freed us from the jobs of 'robots,' what that means for you and your future, and how to be your own 'patron.' This is the idea that your business can and should sustain your art, whatever your...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jun 9, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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In this final episode of Connect, Engage, Inspire, Danny and Audra take you behind the scenes of Firepole Marketing, in a sneak peak of what's to come in our brand new podcast, Business Reimagined. SNEAK PEAK: Check out the BLOOPER REEL for the team interviews on our Business Reimagined page at iTunes! Also, the first and second BR episodes include interviews with Sean Platt and Mitch Joel! ----------------------------------------------- Keynotes At 1:40 - The team is made up of people from...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jun 2, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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In terms of business growth, what do you consider yourself? A mouse, a gazelle, or an elephant? Today’s guest Verne Harnish, talks about  his passion – helping businesses scale up, and what it takes to become a 'gazelle.' So let's get started! All you have to do is click the play button below. Podcast runtime: 22 min 15 seconds Key Points At 0:39 – Verne explains exactly what a gazelle is, in terms of scaling up businesses, and how it’s determined by growth rather than income....
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
May 26, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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For those of you interested in software startups, there can be a lot of hurdles, from funding to competition, and the rapidly changing landscape of technology. Today’s guest, founder of Mailbird Andrea Loubier, talks about her journey and navigating those hurdles, as her company has grown from fledgling to full flight. Podcast runtime: 23 min 03 seconds  Key Points At 4:55 – Andrea talks funding, where hers came from, and why she built her business from the ground up from overseas. At...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
May 19, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Defining your brand can be a situation like ‘the chicken or the egg.’ Is it what you think you are and try to convey, or is it what your audience perceives about you, and decides you are? Today, Danny talks with author and brand coach Libby Gill, who has run the gamut of brands, from being the spokesperson of Jerry Springer, to where she is now, which is helping new and established business owners embrace authentic brand. Podcast runtime: 23 min 20 seconds Key Points At 1:26 – Libby...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
May 12, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Whether traveling is your passion, or perhaps cooking, or pet care, or software design, who wouldn’t love being able to do it for a living, and make a comfortable living doing it? Today’s guest, author and world traveler Matt Kepnes talks with Danny about his passion, traveling, and how it went from making just enough to get from point A to point B, to where he is now, which could be just about anywhere in the world.   Podcast runtime: 21 min 52 seconds Key Points At 6:06 – Matt talks...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
May 5, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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It’s not always easy to approach JV partners to help promote your product or business. Is your first instinct to find a potential partner whose audience would be a perfect fit, and use that as your pitch? The truth is, approaching a potential partner from that angle is one of the biggest mistakes newer entrepreneurs make. Today, Danny talks with JV Attraction Coach Andy Hussong, and he walks you through the do’s and don’ts of building JV partnerships. Podcast runtime: 25 min...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Apr 28, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Gamification is a term that’s being thrown around a lot these days in business and marketing. From badges to leaderboards and beyond, everyone is trying to build their products with the type of gaming that makes them downright addictive. But it’s not always as simple as a points system, especially when you consider what you’re trying to gamify. Today, Danny's guest is Nir Eyal, author of Hooked, and host of a number of different workshops focused on building habits. Podcast runtime: 24...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Apr 21, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Advertising on Facebook doesn't require ninja skills to be profitable. Instead, it needs a personal touch, and plenty of touch points. Danny's guest today is Keith Krance, co-author of The Ultimate Guide to Facebook Advertising. Keith talks with Danny about how to approach people on Facebook, website custom audiences and organic traffic, and building goodwill. He also gives his thoughts on whether or not a busy business owner has the time to manage a Facebook ad campaign. Podcast runtime: 25...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Apr 14, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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It's not always about the money - even when you have it. Today's guest Jayson Gaignard, had made it to the top. But he was living someone else's definition of success. Today, Danny talks with Jayson about how landed a quarter of a million dollars in debt. More importantly, he shares how he turned everything around, and now makes his living as a 'people connector' - something far more fulfilling for him than the hands-off business he had built before. Find out how Jayson got started in the...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Apr 7, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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If you've ever wondered why people do what they do, and make the mistakes they make, you'll love today's podcast with Dan Ariely. Dan is an author, and a leader in the field of behavioral economics, and while that might sound a little too academic, it's not! Dan's a charming and funny person, and he has an incredible way of teaching through stories and clever examples. He's also the one who can also tell you what your customers will be happy to spend their money on, when it comes to online...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Mar 31, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Today, Danny talks with Nathalie Lussier about her early successes and failures, her popular list building software, as well as how she created a 30-Day List Building challenge that she only succeeded at when she opened the challenge to her information-hungry audience. Nathalie is an incredibly talented online marketing educator and entrepreneur who's been featured on sites like ProBlogger, VentureBeat, Forbes, and The Blog of Tim Ferriss. Podcast runtime: 20 min 55 seconds Key Points At...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Mar 24, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Today's podcast is a real treat - the kind that won't add an inch to your waistline! Danny talks with Chris Brogan, the founder of Owner Magazine, and a best-selling author of a number of books. Recently Chris has stepped outside his normal realm and embarked on a journey of defining ownership beyond business - and it starts with your health. Find out how owning your business begins with owning your own life and health. Podcast runtime: 23 min 02 seconds   Key Points At 3:16 – Chris...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Mar 17, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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As Danny often says, a big part of being an entrepreneur is having a plan B. It’s not just about overcoming the difficulties that life throws at us, it’s also about having the guts to choose to put difficult challenges ahead of ourselves and to use the same strength to overcome them. That's why we've invited R. Michael Anderson onto today's show. Michael is a serial entrepreneur, and the author of a brand-new book called The Experiment. Michael's book - and today's episode - centers on a...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Mar 10, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Can you imagine walking away from a seven-figure income to try something totally new, especially when most people say that you have a vision that can’t be achieved? Clay Collins, from LeadPages.net, did just that. And today he’s going to share some of his insight on how to build an eight-figure business from the ground up by keeping yourself uncomfortable and cultivating an amazing high-performing team. Key Points At 1:55 - Before launching LeadPages, Clay Collins had built a successful...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Mar 3, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Everyone has a story, and everyone’s story is unique. Understanding and communicating your story is one of the most important things you can do when it comes to building relationships. This idea has occupied Matthew "Turndog Millionaire" Turner for the last 2 years. In May 2012, he quit his day job to pursue a fiction career, a non-fiction career, and a business storytelling consultancy! For the last two years, he's been interviewing entrepreneurs about their mistakes, their...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Feb 24, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Breaking news is all around us in our everyday lives, but we don't always think of using breaking news in our business. That's where David Meerman Scott comes in. David has written ten books in the last 12 years, mostly centered around online marketing, sales, and content creation. He's also the person who defined the term "newsjacking" and made it popular about two or three years ago. Today, Danny dives into what newsjacking involves, how to use it in your business, and how the...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Feb 17, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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As entrepreneurs, we're constantly on the lookout for new ways to leverage our abilities and improve our business. But what we don't often think about is how we can use what's already original and unique about us to really push our business forward. That's the essence of the Quiet Power Strategy, a new book released by Tara Gentile, one of our favorite podcast guests. Today, Tara's sitting down with Danny to talk about how using the Quiet Power Strategy allows entrepreneurs to leverage what...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jan 3, 2015 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Sometimes, you just need to get away. In a professional setting like running your own business, this often means going on a retreat. A business retreat is a great time for your team to connect with each other, think about big picture strategy and refresh and recharge themselves for the work ahead. Firepole Marketing has gone on retreat twice before, and we’re gearing up for our third and largest yet! This weekend, we’re leaving our offices and heading out into the Canadian wilderness to...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Dec 19, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Many of us do what wedo because at the root of it all, we want to make a difference for the better in the world. Very often, however, it seems like what is getting in the way of that is the same thing that so often makes it possible – money. Money and social change have not always been the most comfortable of bedfellows. But, long time socially conscious entrepreneur and coach Ryan Eliason wants to change that and start viewing money as a tool to accomplish the good things that you want to...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Dec 17, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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If you are new to our podcast, you may also be new to Sean Platt, the author of Write. Publish. Repeat. Sean is also our most interviewed guest on the show, and it's not hard to see why! Not only does Sean run a successful online business, he's also a successful online author and self-publisher. Today, Danny catches up with Sean to talk about the business of being a writer. There's a quick follow up to Sean's successful Kickstarter campaign, followed by a long conversation about how all of...
Did you know that actors and entrepreneurs have a great deal in common? From seeing yourself as a business to really understanding your customer, professional actors and entrepreneurs need to make the same decisions, consider the same variables, and look at their work in very similar ways. David H. Lawrence XVII maybe best known for his role as the puppeteer on Heroes, but he’s also a very successful entrepreneur. And he’s here today to make sure that you are consider the right stakeholders...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Dec 10, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Improving your relationship with your customers is definitely on top of most entrepreneur's dream list. But how do you actually do it? Scott Stratten, author of UnMarketing and UnSelling, has a few ideas. During his interview with Danny, Scott talks about where and how you should use social media, and how all the interactions you have with customers move them up or down the satisfaction grid. Plus, Scott shares his own insights into what really matters when it comes to podcasting and blogging....
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Dec 6, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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As your business grows, it will change, and that's true of yourself as the business owner as well. The act of deciding to change the direction of your business is often called "pivoting," and it can be scary if you've never done it before. That's why we invited Melissa Anzman, of Launchyourself.com, onto today's show. Melissa had built a successful business working on other entrepreneurs' back end systems and doing career coaching. But then, she decided to pivot her business from...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Dec 3, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Today, we are talking about doing less - but in a productive way. I know that sounds strange at first, but once you hear from Ari Meisel, author of productivity book Less Doing, you’ll think differently. Ari had a crazy transition from construction in New York to being diagnosed with Crohn’s disease to competing in a triathlon in a super short amount of time. Less Doing, More Living is the motto that was born out of his experience. Now he’s spending his time helping others optimize,...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Nov 29, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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We know you’re listening to our podcast, but have you heard the ConversionCast podcast? Today, we have their host, Tim Paige with us who is the conversion educator at LeadPages. Tim was an entrepreneur himself who left to join Clay over at LeadPages. Today, he tells us why he made the switch, how he’s met a ton of super knowledgeable, super interesting people with his podcast, and how to bring it to the top of iTunes. So let's get started! All you have to do is click the play button below....
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Nov 26, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Over the last year, James Clear has made a name for himself as a productivity and creativity master. He's also built an audience-based business with 90,000 subscribers in less than 1 year! Today, Danny's sitting down with James to talk about how James used his own productivity habits to build his successful new business - and how you can use those same habits to be more productive in your own business. So let's get started! All you have to do is click the play button below. Key Points At 1:27 -...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Nov 22, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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We hear it all the time: We have a great idea. We start a business or build a product, and then we realize that we don’t have the audience or traction to sell the product and sustain that business. It’s a common problem and also an avoidable one. Today we are sitting down with Justin Mares, the co-author of Traction: A Start up Guide to Getting Customers. He’s going to teach us how to really think about growth and get that traction we want in our business. But we are also giving you our...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Nov 19, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Have you ever looked at a company like Priceline and wondered, "How did they get from entrepreneur to multimillion dollar business?" The way to get from point A to point B is by scaling your business. And today, Danny sits down with Jeff Hoffman, a Priceline partner and author of Scale, to talk about what scaling means, how it applies to your business, and how he's used it to successfully start several businesses of his own. Key Points At 0:53 - How did Jeff go from wanting to be in...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Nov 15, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Today's podcast tackles a topic that you may never have heard of before: Neuro-Linguistic Programming. Now, we know that sounds a bit clinical and scientific, but it's really just a fancy way of describing a method of changing how you think and how you feel so that you can get more results in pretty much any area of your life. To help you understand how to  use Neuro-Linguistic Programming in your marketing, Danny is sitting down with Jonathan Altfeld. Jonathan does a great job of breaking...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Nov 12, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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If you're like most entrepreneurs, you have a stack of business books on your nightstand - or on your bookshelf - that you've meant to get around to reading. Today's podcast aims to change all that. We've invited Steve Cunningham, the master of learning business principles in no time, onto today's podcast. Steve is the force behind ReadItFor.Me, which is a group of people who have read the business book that we’re never getting around to and summarized it an easily digestible 12-minute video....
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Nov 8, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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On today’s show we’ve got Adam Franklin from Australia’s Bluewire Media here to teach us about Web Marketing That Works, which is also the title of his new book. Most importantly, Adam tells us about social media, audience building and the difficulties and hardships that go into making your first few sales. If that’s not enough, he shares with us how to download 33 templates for free so that you can get the most out of his past mistakes in these podcast teachings. So let's get started!...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Nov 5, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Today's podcast is a bit unusual. Our guest is Gideon Shalwick, the go-to guy for all things video. You may have heard of Splasheo or Veeroll. If you have, he's the brains behind both businesses! As you might expect, Gideon's conversation with Danny starts out around the topic of video marketing. But then, about halfway through, the conversation does a 180 into productivity and getting the most out of your work day for your personality type. This is definitely one of the most interesting...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Nov 1, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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We are really excited about today's podcast. Tara Gentile is tackling the difference between building the type of business that lets you do what you love, and a six or seven figure business. Tara defines a micro business as a business that's run by one individual, who may or may not have a team of contractors who work in the business. She's here to teach us strategies to improve and sustainably grow and maintain your business. Plus, Tara's giving away a free map to get you started. So let's get...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Oct 29, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Many of us dream of doing outstanding work so that our clients will tell their friends about us, and we'll all be overwhelmed with word of mouth referrals. Sounds amazing, right? But what if you could develop a plan for getting referrals like that all the time, without leaving it to chance? Meet Steve Gordon, our guest on today's podcast. Steve is the author of the new book Unstoppable Referrals, and - as you can guess - it's all about how to develop a steady stream of referals to your...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Oct 25, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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We are really excited about today's podcast, and when you hear what's in store, you will be too! Danny's guest today is Paul Sokol. Paul is the mad campaign scientist behind Infusionsoft, which is one of the biggest email marketing companies on the planet. Paul's specialty is designing marketing campaigns, and that's exactly what we're talking about on today's podcast. Plus, we're including access to an email marketing worksheet that's usually only available to our Audience Business Masterclass...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Oct 22, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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We are really excited about today's podcast, and when you hear what's in store, you will be too! Danny's guest today is Paul Sokol. Paul is the mad campaign scientist behind Infusionsoft, which is one of the biggest email marketing companies on the planet. Paul's specialty is designing marketing campaigns, and that's exactly what we're talking about on today's podcast. Plus, we're including access to an email marketing worksheet that's usually only available to our Audience Business Masterclass...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Oct 18, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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We are really excited about today's podcast, and when you hear what's in store, you will be too! Danny's guest today is Paul Sokol. Paul is the mad campaign scientist behind Infusionsoft, which is one of the biggest email marketing companies on the planet. Paul's specialty is designing marketing campaigns, and that's exactly what we're talking about on today's podcast. Plus, we're including access to an email marketing worksheet that's usually only available to our Audience Business Masterclass...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Oct 15, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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We are really excited about today's podcast, and when you hear what's in store, you will be too! Danny's guest today is Paul Sokol. Paul is the mad campaign scientist behind Infusionsoft, which is one of the biggest email marketing companies on the planet. Paul's specialty is designing marketing campaigns, and that's exactly what we're talking about on today's podcast. Plus, we're including access to an email marketing worksheet that's usually only available to our Audience Business Masterclass...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Oct 11, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Imagine having your business set up so that it runs smoothly with or without you, brings in more money than ever, and has the greatest possible impact on the world. Sounds pretty great, doesn't it? That's the leading line on SystemsRock.com, run by Natasha Vorompiova. And it just so happens that Natasha is Danny's guest on today's podcast! Natasha firmly believes that systems are one of the best ways to leverage your time - and your business - so that you can focus on doing the things that you...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Oct 8, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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If you’ve been listening to our podcast for the last little while or if you’re an author online, you have to know Sean Platt. He’s got the most unique views on self publishing and breaks all the rules of the traditional writing world. He’s the author of Write. Publish. Repeat., and part of an amazing team. Most recently, his team embarked on a new writing campaign that took place on Kickstarter. Today, Sean tells us all about the pros and cons of the Kickstarter platform, how to use...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Oct 4, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Do you wake up every morning wishing that you could do the things that inspire you? Or maybe you wake up wishing that you could do something that would inspire others to do what inspires them. Being inspired, and inspiring others, is a big part of the work that we do here at Firepole. So when Danny sat down with Simon Sinek, author of Start With Why, we were really excited! Simon first made a name for himself as the guy who's life work was to inspire others to do the work that inspired them....
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Oct 1, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Have you ever felt bogged down by your work and day-to-day tasks? Are you constantly dreaming about your ideal day, or your last vacation, and wishing you could be there instead? If so, you're going to love today's podcast. Natalie Sisson, the Suitcase Entrepreneur, is sitting down with Danny to teach us how to do exactly that: get more freedom in our lives. Now, we know this might sound a bit unrealistic, but Danny really asks Natalie some hard questions about what freedom means, and how we go...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Sep 27, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Like many entrepreneurs, Brennan Dunn is passionate about lots of different things: software (Planscope), books on pricing and lead generation, a consultant for consulting businesses, and more. Unlike his fellow multi-passionate entrepreneurs, Brennan has built a successful business that allows him to pursue his different passions at the same time. How did he do that? How did he build a company that allows him to follow his dreams, and yet is still a successful business? The answers are in...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Sep 24, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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No matter what type of business you run, we're all very interested in how to convert website visitors to subscribers, and subscribers to customers. Ryan Levesque, our guest on today's podcast, does just that. Ryan specializes in building conversion funnels for companies that make seven to nine figure incomes. Or, to put it more simply, Ryan is really, really good at helping companies figure out how to turn visitors into subscribers, and subscribers into paying customers. Normally, Ryan is busy...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Sep 20, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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John Corcoran has been a politician, a speech writer, a lawyer, and an internet marketer. But despite these seemingly un-connected jobs, John's always been great at building professional networks in his field. In fact, John is one of the most interesting people we know. And today, he's going to let us in on some of the secrets and strategies he uses to build solid and trustworthy relationships. If we're lucky, he might even share a few interesting stories, including one about talking spaghetti...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Sep 17, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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On today’s show, Danny sits down with Mandi Ellefson to talk about something that’s super important to everyone, but especially important to us entrepreneurs. Today's podcast is about productivity and managing your time in an effective way. Now, we’ve all read a ton of stuff on how to be more productive and more often than not, these resources don’t really work for us. Today, Mandy discusses why that is and she shares some small tweaks you can make with each work day to guarantee an...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Sep 13, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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 Have you ever been online and wondered “Can I make more connections for my business?” Here at Firepole, we're all about community and building relationships online. That's why we invited Josh Turner onto today's show. Josh is the founder of Linked Selling and of Linked University, an online place where people can go to learn to improve and grow their business using LinkedIn. Now at first, we were skeptical because sometimes LinkedIn is used in a sort of spammy way. But Josh’s training...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Sep 10, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Telesummits are one of the "hot new things" in online marketing, especially since Google introduced their Google Hangouts on Air. But what does it take to produce a truly great telesummit? How do you attract A-list presenters, build your audience, and make money - all at the same time? Enter Marisa Murgatroyd, our guest on today's podcast. For the past two  years, Marisa has run the Superhero Summit - a highly successful 10-day telesummit that grew her list by 20,000 subscribers in...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Sep 6, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Here at Firepole Marketing, we don't generally talk about Search Engine Optimization (how SEO works), or recommend it as a strategy. However, in this podcast, Danny sits down with Content Chemistry author and SEO whiz Andy Crestodina, who has some very interesting and groundbreaking ideas that may open up a whole new world of SEO to you. It turns out that SEO might not be such a dirty practice after all, and it might even be exactly what you need to kick your online business into overdrive....
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Sep 3, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Today's podcast is on an issue that isn't covered very often in the online marketing world. Heck, it isn't even covered very often in the offline business world! You see, there are a lot of books about how to start a business. And there are a lot of books about how to run big businesses - like Fortune 500 companies. But there aren't many books on how to transition between starting a business and getting to the big business level. That's why David Finkel and his co-author Jeff Hoffman wrote...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Sep 1, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Mistakes, fumbles, screw-ups, blunders - unfortunately, in our daily lives and businesses we've all had them, they're inevitable. But what you may not know is that they're great learning tools. If you mess something up or make a gigantic mistake, you end up bouncing back with more vigor and intensity just to prove that mistake wrong, to prove that you can do it, and because of that you not only learn from your mistakes but you bounce back even stronger. Making them sucks. Recovering from...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Aug 27, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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When you hear the phrases "market research" or "business plan," do you eyes just glaze over? It's pretty common for entrepreneurs to stay away from both of these topics, because they sound boring and outdated. The truth is, though, that they don't have to be. That's where Jessica Oman comes into the picture. Jessica is the founder of Renegade Planner, which is a site dedicated to business planning for non-conformists. (Bet you never would have guessed that from her website...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Aug 23, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Today is pulled from the archives, and it an interview with Danny Iny and one of the most well-known and prolific writers and marketers working today, Guy Kawasaki about his new book: APE! (or Author, Publisher, Entrepreneur) You see, we've noticed how many of our readers and listeners are interested in, writing a book - if they haven't written one already! And with all of the changes in the publishing industry, more and more people are turning to self-publishing - just like Guy.  It's not...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Aug 20, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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We are really excited about today's podcast, and when you hear what's in store, you will be too! Danny's guest today is Paul Sokol. Paul is the mad campaign scientist behind Infusionsoft, which is one of the biggest email marketing companies on the planet. Paul's specialty is designing marketing campaigns, and that's exactly what we're talking about on today's podcast. Plus, we're including access to an email marketing worksheet that's usually only available to our Audience Business Masterclass...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Aug 16, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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What do you do when a customer who, you've had a great relationship with for a long time, suddenly - in a grand Dr. Jekyll to Mr. Hyde kind of transformation - goes absolutely ballistic on you? It's a painful experience, and it can leave you bewildered and feeling betrayed. In one day, they can go from being happy and great to extremely frustrated and insane with the drop of a dime. It's rare, but it does happen. Well to help you guys out, we've pulled this conversation from our archives as...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Aug 13, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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It doesn't matter if you're starting your first business, or growing past the million dollar mark - every entrepreneur dreams of building their business ever upward. The real question isn't how far you want to go. It's what's holding you back? Is there a big business problem you've been wrestling with for a while, but just haven't found a way to get past? If so, you'll love today's podcast with Mitch Russo. Mitch is the king of moving businesses from the bottom of the heap to the top. He's put...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Aug 9, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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You’ve probably heard that as a marketer, there is one skill you should develop above all others: email marketing. I wish that we were all standing in the same room right now, because if I said: "By a show of hands, who has heard that 'the money's in the list!'" we could totally do the wave. Email Marketing has been, is, and will likely continue to be one of the most powerful and profitable ways to connect with your audience and turn interested people into paying customers. There is...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Aug 6, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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There's no question that we entrepreneur work hard. I mean, really hard - building and growing a business isn't easy! [tweet_dis]But working harder doesn't always mean we're working smarter[/tweet_dis]. Often, we could be spending some of our time to train others to help us with our business, so that we can devote more time to doing what we love. This is exactly why Danny's invited Chris Ducker, author of Virtual Freedom and founder of Virtual Staff Finder onto today's podcast. Over the course...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jul 30, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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If you're stuck in a job that you don't love, or your trying to figure out what you do love, then today's podcast is for you. Meet Scott Dinsmore, founder of Live Your Legend. Scott is all about helping people find and do work that they're really excited about. The work that excites you could be starting your own business or becoming an entrepreneur, but it could also mean finding the perfect position in a company or organization. Like Steve Kamb, our guest on last week's podcast, Scott is also...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jul 26, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Today, on Connect, Engage, Inspire with Danny Iny, we're pulling another classic topic and recording from the archive! We're going to be talking about something that everyone thinks about, most people want, and few people would say they have enough of... Money. ;-) Specifically, we're going to be talking about monetization, and turning the audience you're working so hard to build, into an income that you can live on and more. This is one of the things that we get asked about the most by new...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jul 23, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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For those of you who've been around Firepole for any length of time, you know that we're big on building and interacting with an audience. However, many successful online businesses are also built around communities. And, while audience and community are related, they're not the same thing. So what's the difference? Danny invited Steve Kamb onto today's podcast to answer that very question. Steve Kamb is the founder of Nerd Fitness, a huge global community of 200,000  people centered around...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jul 16, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Pricing is one of the hardest things about being an entrepreneur. And while a lot has been written about how to price your stuff, there's also a growing movement to let your customers determine how much they'll pay for a good or service. This is called Pay What You Want pricing, and to learn more about it, Danny invited Tom Morkes, author of The Complete Guide to Pay What You Want Pricing, onto today's podcast. Tom's story is really fascinating, because he's a relative newcomer to online...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jul 12, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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It will come as no surprise to most of you reading or listening, that over here at Firepole Marketing, we're HUGE on engagement. This is something that we've always stood for, from the very beginning. As proof- and as a way to teach from our past- we've pulled this podcast from the archives. It's an interview between Danny and Megan where we discuss what we think relationships look like from our end! At Firepole, we answer every email we get as quickly as possible, and, so far as we are able,...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jul 9, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Are you thinking of writing a book? Or maybe you've already written one, but it's gathering dust on your shelves? Either way, you're in the right place. In today's podcast, Danny interviews Tim Grahl, the go-to guy for all things book marketing. Tim has been working with authors on marketing their books for the last 5 years, and he has some great insight to offer both on how to market books, and how to get started working with your first big-name clients. Just click play on the podcast below...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jul 2, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Something like 40% of the world's population are introverts, though you probably wouldn't know it. That's because many introverts try to be "people people," because that's an easy way to fit in - and get ahead in business. But, you don't have to be an extrovert to succeed at business - or at life! That's why Danny invited Davis Nguyen onto today's podcast. Davis has worked with people like Susan Cain and Keith Ferrazzi, and founded his own audience business at Speak for the Meek. Most...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jun 28, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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This week we've pulled a great podcast from our archive to teach us about Product launches - it's a topic that means a lot to just about everyone who's running a business. Before we start, we should tell you that the worksheet we refer to, and that we're giving away (for free!) can be found here: https://s3.amazonaws.com/firepole-files/podcast_2012_12_12_launches_worksheet.pdf And you know what? There is a *ton* of mis-information out there about product launches - and there's a pretty good...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jun 25, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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on Morrow, formerly an associate editor of Copyblogger, is *the* big name in the world of blogging. He also happens to be a friend and mentor of Danny's, and that's why he's on our podcast today! A self-described blogging nerd, Jon Morrow  is now the CEO of Boost Blog Traffic, a company whose monthly revenue is around $100,000. So you can imagine we're excited to pick Jon's brain about the art of blogging and running an online business! Just click play on the podcast below to listen as Danny...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jun 18, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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If the possibility of using Amazon as a sales or business platform has ever made you go, "Hey, that might be a great idea!," then you're going to love today's podcast. Our guest on today's show is Ryan Moran, an 8-year veteran of the online marketing space who now specializes in building businesses on Amazon. Now, you might be thinking that building a business based on Amazon sounds a bit risky. And like any online platform, it can be - if you don't know what you're doing. However, if...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jun 14, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Welcome to Connect, Engage, Inspire. Today we've pulled another hit podcast from the archives. This one is particularly special, as it was the first podcast we'd EVER recorded! That being said, the conversation and advice from this podcast really came in handy for our most recent string of webinars. Today we're going to be talking about a webinar we ran a few weeks ago called Naked Marketing: Alignment, Attraction and Engagement - a webinar that didn't go exactly as planned, but still ended up...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jun 11, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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If you have ever asked "How do I get better results from my website, landing page, or sales materials," then you're going to love today's podcast. Our guest today is Bnonn Tennant (pronounced "non" - the b is silent), Danny's friend and colleague, who is also an expert in conversion optimization. Now, you might be thinking that conversion optimization sounds a lot less exciting than the hot topic of getting traffic to your website. But the truth is, if all you do is focus on...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
Jun 4, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Mobile website design, and mobile marketing in general, are one of those areas where some people are already active, and some don't even know it exists. That's why Danny caught up with Greg Hickman, a mobile marketing expert, for today's podcast. Greg is the creator and host of Mobile Mixed, a mobile marketing consulting firm. Often when people think of mobile marketing, they think of some kind of app for their smart phone. But mobile marketing covers a whole range of things, from emails and...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
May 31, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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On today's episode of the podcast, we've pulled a great interview from our archives as part of our Old Favourites Series. Danny interviews his cousin Alan Iny, co-author of the new book Thinking in New Boxes. The book is all about how people think. It's about how thoughts are constrained in our minds and, what that means for challenging our perceptions. We all think in boxes. They're a symbol for a mental model or framework. Most of the time we can't help but use them, but what we need to be...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
May 28, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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The act of launching something - whether it's your very first product or your 100th - is a big piece of your success as an entrepreneur. Today, Danny interviews Jeff Walker, creator of the Product Launch Formula and author of Launch, about the best strategies and tactics for a successful launch. Jeff actually started his online career by writing an email newsletter with his own hard-learned stock market tips. Over  a period of several years, Jeff grew  his list and developed training...
Connect, Engage, Inspire with Danny Iny l The Firepole Marketing Podcast
May 21, 2014 Danny Iny, Creator of Firepole Marketing and Best-Selling Author of Engagement from Scratch!
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Starting anything new, especially when it's a new business, can be really challenging. So today, Danny sits down with John McAdam, author of The One-Hour Business Plan, to discuss the 5 stages to writing an simple business plan in a single hour. Now, it might sound crazy, but John has reviewed thousands of business proposals from large and small companies over the last 7 years. And he's found that, with one hour of dedicated writing time (and a few hours of thinking time), it's possible to lay...